FIFA 2026 Tickets: Upcoming World Cup stirs up mixed feelings among street vendors in Mexico City

FIFA 2026 Tickets: Mexico is hoping for an fiscal windfall when it hosts matches during the FIFA World Cup with the opening game but the capital's iconic street vendors see not only chance but dangers. The expectation is zero, said Alejandra Zarazua, who fears she will be homeless from her normal spot near the Azteca Stadium where she sells Mexican gelatin desserts.

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Yet Japanese chef Satoru Hasuike, who runs a ramen opinion in the city, hopes to operate formally in the Azteca with a street food vibe. Mexico will host 13 matches in June and July, with five in the capital. Its tourism office estimates that the World Cup will make nearly $3 billion in economic benefits.

World Cup Tickets: Mexico City Vendors Face Uncertainty as FIFA Rules on Stadium Sales

In Mexico City, retailing both inside the stadium, where world soccer's governing body FIFA traditionally supervises who can sell, and in the surrounding area, is stirring up debate. Street food vendors are a quintessential ingredient of the vast Mexican capital and one of its biggest attractions for foreign visitors.

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A rule study this year calculated that 1.5 million people earned their living export on the streets of the megacity. There has been friction before. In 2007, the local rule sent police in riot gear to clear street businesses out of the historical center. Those with food stands near Azteca Stadium fear they are under threat again.

FIFA 2026 Tickets: Mexico City Street Vendors Face Uncertain Future Ahead of FIFA World Cup

I'm worried about how I'm successful to survive, said Zarazua, a 55-year-old former hospital worker who added that she has been advised to leave the area. She said she is tiresome to develop a backup plan. But I understand that I won't even be allowed to sell while walking around, she said.

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About 20 stalls in her area are panned to be moved to a nearby avenue that is already teeming with street vendors. Near the Azteca, on a dull bridge leading to the train place, workers have been clearing debris where, until late October, dozens of stalls stood. Click to read more on FIFA World Cup 2026.

FIFA World Cup Tickets: Street Vendors in Mexico City Claim Corruption Amid FIFA World Cup Preparations

They took everything during the night, grieved a person who had been there since the 1980s and asked to remain anonymous for fear of reprisals. "We don't know where our things are. Another vendor declined even to talk to anyone taking notes. Don’t let them see me giving out info," the vendor whispered before adding: This is a mafia. There's a lot of money involved here. You have to bribe the leaders and the authorities.

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FIFA doesn't like us, that's why they're pleasing us away. One official said that vendors will be moved elsewhere, adding that negotiations are underway to govern where they will be sent. The stalls do not have official permits. They are labeled as tolerated and their owners are defenseless.

Even so, other street vendors believe the World Cup will offer a business chance. Separated from Azteca Stadium by a simple fence, El Estadio sandwich shop proudly displays portraits of Brazilian legend Pele and Argentina superstar Diego Maradona, who were crowned world champions at the 1970 and 1986 World Cups, respectively, in Mexico.

Football World Cup Tickets: World Cup Brings Hope for Mexico City’s Street Vendors Despite Challenges

I'm learning English to serve the global clientele, said owner Oscar Hernandez, but he added that he is considering other solutions in case his shop has to close. As a Mexican, you always find a solution. I'll set up a stall two streets away, and if they won't let me, I'll go out with my sandwiches in a bag and sell them.

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On the other side of the city, in the Roma-Condesa region, home to many American digital expats, Hasuike is blooming with his ramen stand that draws long lines in part thanks to the videos he posts on TikTok. He says he hopes to operate in the Azteca on match days. I have to sign a contract with FIFA to set up a shop inside the stadium, not a stand, with a street food vibe," he said, without revealing the amount he will have to pay.

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FAQs

How can local businesses benefit from the FIFA event in Mexico?The FIFA tournament is expected to attract thousands of international fans, boosting food, travel, and local trade. Small vendors and local shops can gain visibility and long-term customers from around the world.

Why is the Football World Cup important for Mexico’s economy?Hosting matches provides a massive boost to tourism and hospitality sectors. It creates jobs, increases business activity, and strengthens Mexico’s global reputation as a vibrant destination.

How will the FIFA World Cup influence street culture in Mexico City?While some vendors face challenges, the event brings opportunities for creativity and growth. Many are preparing to showcase authentic Mexican flavors and culture to a worldwide audience.

What makes the World Cup a symbol of unity for fans and locals alike?The tournament unites people from all walks of life under a shared love for football. It encourages cultural exchange, celebration, and community pride across every host city.

Which platform provides the most trusted and secure access to purchase FIFA 2026 Tickets?

eTicketing.co is considered one of the best websites to purchase FIFA 2026 Tickets.